Course Overview
This course focuses on corporate-level strategic decision making through the systematic use of concepts, analytical frameworks, and case studies. Students learn to analyze firms as strategic actors and to formulate well-reasoned corporate strategies in complex and uncertain organizational environments.
Course LinkCourse Objectives
- Understand firms and corporations as strategic actors
- Analyze major corporate-level strategy alternatives
- Apply analytical tools to real-world strategic cases
- Develop coherent and evidence-based strategic recommendations
Grading Criteria
- Midterm Exam: 30%
- Assignments: 30%
- Project (Case Analysis) & Presentation: 40%
- Attendance is compulsory.
Readings
- Drucker, P.F. (1946). The concept of the corporation. John Day, New York.
- Drucker, P.F. (1954). The practice of management. Harper & Row, New York.
- Penrose, E. (1959). The theory of the growth of the firm. Oxford University Press, Oxford.
- Chandler, A.D. (1962). Strategy and structure. MIT Press, Cambridge, MA.
- Ansoff, H.I. (1965). Corporate strategy. McGraw-Hill, New York.
- Wernerfelt, B. (1984). “A resource-based view of the firm”. Strategic Management Journal, 5(2), 171–180.
- Barney, J.B. (1991). “Firm resources and sustained competitive advantage”. Journal of Management, 17(1), 99–120.
- Teece, D.J. and Pisano, G. (1994). “The dynamic capabilities of firms”. Industrial and Corporate Change, 3(3), 537–556.
- David, F. R., David, F. R., & David, M. E. (2023). Strategic management: A competitive advantage approach, concepts (17th ed.). Pearson.
Course Content
Course objectives, structure, expectations, and assessment methods
The concept of the firm; legal and economic foundations of the corporation; organization, firm, and corporation
Corporate strategy definition; levels of strategy; concentration vs. diversification; related vs. unrelated diversification
Vertical and horizontal integration; strategic rationales; risks and limitations
Case Analysis
Market penetration, market development, product development; Ansoff Growth Matrix
Case Analysis
Retrenchment, divestment, liquidation; strategic decision making in crisis periods
Case Analysis
BCG Matrix; portfolio positions; matching corporate strategies to portfolio logic
Case Analysis
Midterm exam or in-class assessment
Strategic alliances; mergers and acquisitions; synergies and integration challenges
Case Analysis
Primary and support activities; value creation; corporate-level implications
Case Analysis
IFE, EFE, SWOT; SO, WO, ST, WT strategies; translating analysis into strategic choices
Case Analysis
Resource-Based View; VRIO analysis; dynamic capabilities
Case Analysis
Structure follows strategy vs. strategy follows structure; implications for restructuring and change
Group or individual case-based strategic analysis presentations
Ankara Yildirim Beyazit University
Department of Business Administration
Management & Organisation
Esenboğa Central Campus
B Building, Room no. 276, Ankara, Turkey
Tel: (00-90-312) 906 16 33
Fax: (00-90-312) 906 29 61
e-Mail: hesener@aybu.edu.tr
Web: www.enginsener.com
YouTube: Hasan Engin Şener