Course Overview

This course focuses on corporate-level strategic decision making through the systematic use of concepts, analytical frameworks, and case studies. Students learn to analyze firms as strategic actors and to formulate well-reasoned corporate strategies in complex and uncertain organizational environments.

Course Link

Course Objectives

  • Understand firms and corporations as strategic actors
  • Analyze major corporate-level strategy alternatives
  • Apply analytical tools to real-world strategic cases
  • Develop coherent and evidence-based strategic recommendations

Grading Criteria

  • Midterm Exam: 30%
  • Assignments: 30%
  • Project (Case Analysis) & Presentation: 40%
  • Attendance is compulsory.

Readings

  • Drucker, P.F. (1946). The concept of the corporation. John Day, New York.
  • Drucker, P.F. (1954). The practice of management. Harper & Row, New York.
  • Penrose, E. (1959). The theory of the growth of the firm. Oxford University Press, Oxford.
  • Chandler, A.D. (1962). Strategy and structure. MIT Press, Cambridge, MA.
  • Ansoff, H.I. (1965). Corporate strategy. McGraw-Hill, New York.
  • Wernerfelt, B. (1984). “A resource-based view of the firm”. Strategic Management Journal, 5(2), 171–180.
  • Barney, J.B. (1991). “Firm resources and sustained competitive advantage”. Journal of Management, 17(1), 99–120.
  • Teece, D.J. and Pisano, G. (1994). “The dynamic capabilities of firms”. Industrial and Corporate Change, 3(3), 537–556.
  • David, F. R., David, F. R., & David, M. E. (2023). Strategic management: A competitive advantage approach, concepts (17th ed.). Pearson.

Course Content

Course objectives, structure, expectations, and assessment methods

The concept of the firm; legal and economic foundations of the corporation; organization, firm, and corporation

Corporate strategy definition; levels of strategy; concentration vs. diversification; related vs. unrelated diversification

Vertical and horizontal integration; strategic rationales; risks and limitations
Case Analysis

Market penetration, market development, product development; Ansoff Growth Matrix
Case Analysis

Retrenchment, divestment, liquidation; strategic decision making in crisis periods
Case Analysis

BCG Matrix; portfolio positions; matching corporate strategies to portfolio logic
Case Analysis

Midterm exam or in-class assessment

Strategic alliances; mergers and acquisitions; synergies and integration challenges
Case Analysis

Primary and support activities; value creation; corporate-level implications
Case Analysis

IFE, EFE, SWOT; SO, WO, ST, WT strategies; translating analysis into strategic choices
Case Analysis

Resource-Based View; VRIO analysis; dynamic capabilities
Case Analysis

Structure follows strategy vs. strategy follows structure; implications for restructuring and change

Group or individual case-based strategic analysis presentations

Prof. Dr. Hasan Engin ŞENER

Ankara Yildirim Beyazit University
Department of Business Administration
Management & Organisation

Esenboğa Central Campus
B Building, Room no. 276, Ankara, Turkey

Tel: (00-90-312) 906 16 33
Fax: (00-90-312) 906 29 61
e-Mail: hesener@aybu.edu.tr
Web: www.enginsener.com
YouTube: Hasan Engin Şener