Course Overview

This course aims to provide you with a comprehensive understanding of strategic management concepts and techniques. Throughout the course, we will cover various topics, including vision and mission analysis, internal and external audits, types of strategies, strategy generation and selection, and strategy monitoring.

This course is designed to provide an introduction to strategic management from a competitive perspective. The goal of this course is to provide an understanding of strategic management and its essential components. We will explore the techniques and methods of strategic management, including:

  • Strategic management process
  • Current Situation Analysis
  • Formulation of Mission and Vision Satements
  • Industry Analysis
  • Positioning and Resource Based View
  • Corporate Strategies
  • Balanced Scorecard
  • BCG Matrix

Course Objectives

  • Understand the key phases of strategic management process
  • Learn about the techniques and methods of strategic management
  • Gain a solid foundation in strategic management
  • Understand the complex structure of strategies
  • Develop critical thinking and analysis skills

Text Book

David, F. R., David, F. R., & David, M. E. (2023). Strategic management: A competitive advantage approach, concepts (17th ed.). Pearson.

Grading Criteria

Mid Term Exam Grade: Mid Term Exam (70%) + Homework, quizzes, in-class activities (30%) + Bonus (if any)

Final Exam Grade: Final Exam (70%) + Homework, quizzes, in-class activities (30%) + Bonus (if any)

Grade: 40% of MTEG + 60% of FEG

Turnitin

Class Id: 45682572

Password: bus301

Homework

  1. Only the following format is accepted: Homework Format
  2. The annotation should have a title.
  3. The manuscript should be one page long.
  4. The font size should be 12-point.
  5. The font should be Time New Roman.
  6. The manuscript should be 1 spaced.
  7. All margins should be 2.5 cm wide.
  8. A cover page is not allowed.
  9. Citations/Quotations (Turnitin similarity index) cannot be more than 30%.
  10. All manuscripts should be submitted via Turnitin.

    11. Homework Manuscript Format Requirements

    • Only the following format is accepted format
    • The manuscript should have a title.
    • The manuscript should be one page long, with a minimum of 400 words and a maximum of 600 words.
    • The font size should be 12-point.
    • The font style should be Times New Roman.
    • The manuscript should be single-spaced.
    • All margins should be 2.5 cm wide.
    • A cover page is not allowed.
    • Citations/Quotations (Turnitin similarity index) cannot exceed 30%.
    • All manuscripts should be submitted on or before the due date.
    • All manuscripts should be uploaded via Turnitin.
    • Turnitin class ID: 42728352
    • Password: bus208
    • Email submissions will not be accepted.
    • Your homework will contribute 20% to your midterm and final exam grade.

    1st Homework

    Please watch the movie called «Rebel without a cause / Asi Gençlik» (1955) and read the novel called "The Stranger" (L’étranger, Yabancı) by Albert Camus (1942), and answer the following questions:

    1. Do you have an ideal future, or do you have a "cause" in your life? If so, what is it?
    2. What would be the consequences for your personal life if you did not have an ideal future? Discuss.
    3. Please upload via Turnitin.
    4. Only the following format is accepted: Homework Format

    2nd Homework

    • Write a mission statement.

    3nd Homework

    • Write a vision statement.

    4th Homework

    • Conduct SW of the SWOT analysis.

    5th Homework

    • Conduct PESTLE analysis.

    6th Homework

    • Write a critical review on the following article: Prahalad, C.K. and Hamel, G., (1990) The Core Competence of the Corporation, Harvard Business Review, May–June 1990. FULL TEXT

    7th Homework

    • Write a critical review on the following article: Porter M.E., (2008), The Five Competitive Forces That Shape Strategy, Harvard Business Review, January, 1-18. FULL TEXT

    8th Homework

    • Conduct five forces analysis.

    9th Homework

    • Write a critical review on the following article: Kaplan, Robert S. and Norton, David P. (1992). The Balanced Scorecard—Measures that Drive Performance. Harvard Business Review (January–February 1992). FULL TEXT

    Course Content

    Introduction to the course


    • Defining Strategic Management
    • Chapter 1 The Nature of Strategic Management
    • Vision and Mission Analysis
    • Chapter 2 Business Vision and Mission
    • Internal strengths and weaknesses
    • Chapter 4 The Internal Assessment

    Mid-Term Exam

    • External Threats and Opportunities
    • Chapter 3 The External Assessment
    • Types of Strategies
    • Chapter 5 Strategies in Action
    • Strategy Generation: BCG Matrix
    • Chapter 6 Strategy Analysis and Choice: The Boston Consulting Group (BCG) Matrix
    • Strategy Monitoring: Balanced Scorecard
    • Chapter 9 Strategy Evaluation and Governance: The Balanced Scorecard

    Top Students

    2023

    Rank Name Score Department
    1 ALAWI ADEL HASAN MOHAMMED 99 MAN
    2 ASRAR ALI AHMED AL-HUSAINI 98 BF
    2 AISHA MOHAMUD ABDALLA ALI 98 MAN
    3 AHMET ALİM ERKOÇ 91 MAN
    4 SÜMEYYE TETİK 91 MAN
    4 ZARIFA ASKARLI 91 MAN

    Average: 70, Total no. of students: 74

    2022

    Rank Name Score Department
    1 ABDULRAHMAN TULIMAT 100 MAN
    2 AHMET TUTUN 93 MAN
    3 HİLİNA SHEWİT BELAY 90 MAN
    4 MARNAN MAHER SULIMAN IBRAHIM ALJARABI 87 MAN
    5 TARIK ZİYA KIRŞAN & GÜLÜMSEN PELİN GÜLER 86 86 MAN

    Average: 71, Total number of students: 37

    2021

    Rank Name Department
    1 AAYHAM ALKHALAF & DERYA SAHA MAN
    2 AZİZ ÇAĞATAY KARAYAZI MAN
    3 EBRUNUR GÜLTEKİNLİ & MOHAMMED QAZI MAN
    4 FARIS ABOUZAID & FISAL ELGARBI MAN

    (COVID-19) Average: 83, Total number of students: 70

    2020

    Rank Name Score Department
    1 OĞUZHAN KAAN & AHMET NADİR ŞAKA 100 MAN
    1 AHMET NADİR ŞAKA 100 MAN
    2 İLKER KIZGIN 98 MIS
    3 FURKAN ALTUNDAĞ 97 MAN
    5 AKIN AKSEN 96 BF

    Average: 69, Total number of students: 71