BUS 301 Strategic Management Course Overview

This course is designed to provide an introduction to strategic management from a competitive perspective. The goal of this course is to provide an understanding of strategic management and its essential components. We will explore the techniques and methods of strategic management, including:

• Strategic management process
• Current Situation Analysis
• Formulation of Mission and Vision Satements
• Industry Analysis
• Positioning and Resource Based View
• Corporate Strategies
• Balanced Scorecard
• BSG Matrix

Through this course, students will be able to understand and analyze the complex structure of strategic management process, and gain a solid foundation in the techniques and methods of strategic planning.

Course Objectives

• Understand the key phases of strategic management process
• Learn about the techniques and methods of strategic management
• Gain a solid foundation in strategic management
• Understand the complex structure of strategies
• Develop critical thinking and analysis skills